Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History). Dieser Artikel ist nicht verfügbar.
Rich, Patricia; Hines, Dana S.; Siemer, Rosie
Sprache: Englisch
Verlag: Rowman & Littlefield, 2015
Serie: Buch 38 von 91 - American Association for State and Local History
- Softcover
- Neu

Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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Zustand: Neu
EUR 76,04
Artikelbeschreibung des Verkäufers
In English.
Bestandsnummer des Verkäufers ria9781442259812_new
- Titel
- Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association for State and Local History)
- Autor
- Rich, Patricia; Hines, Dana S.; Siemer, Rosie
- Verlag
- Rowman & Littlefield
- Erscheinungsjahr
- 2015
- Zustand
- New
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 1442259817
- ISBN-13
- 9781442259812
- Artikelgewicht
- 814 Gramm
- Serie
- Buch 38 von 91: American Association for State and Local History
Membership marketing and management is an ever more demanding role within the institutions served-meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.
Membership Marketing In The Digital Age is a membership manager's reference book to what works and how on relevant topics such as:
Member acquisitionMembership planning and projectionsMembership retention and renewalsMembership servicing, engagement and loyalty
It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here's a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
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Über die Autorin bzw. den Autor
Dana S. Hines is the President and CEO of Membership Consultants, Inc. Dana founded Membership Consultants in 1987 and has served over 500 membership organizations nationally, providing Membership Audits and Strategic Plans, direct mail and multi-channel campaigns to acquire, renew, upgrade and convert members to donors. Dana and Membership Consultants have been leaders in the membership arena, serving clients such as the National Baseball Hall of Fame, Museum of Science Boston, Desert Botanical Garden, Phoenix Zoo, History Colorado and Forest Park Forever. Dana served as a membership manager for the Missouri Botanical Garden prior to her membership consulting career.
Rosie Siemer is an expert in museum audience development and membership strategy. Although her expertise is rooted in more than a decade of research, education, and field experience, she possesses a unique understanding of what makes museum geeks tick because she is a museum geek-she has visited more than 90 museums in 12 countries. Rosie co-authored a comprehensive membership resource, Membership Marketing in the Digital Age and has served on a number of boards for professional, cultural and community organizations.
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