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<p><strong>Introduces students to the basic concepts of economics with engaging stories and timely applications.</strong></p> <p>Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. <strong><em>Microeconomics: Principles, Applications, and Tools </em></strong>is built upon the authors' philosophy of using basic concepts of economics to explain a wide variety of relevant, current, and engaging economic applications. The <strong>10th Edition</strong> incorporates the latest economic developments and timely applications throughout, such as the opportunity cost of hosting an AirBnB. By making every chapter accessible and applied, you develop an understanding of core principles that you will use as citizens and consumers, now and in your careers.</p> <p><em>For courses in the principles of microeconomics.</em></p> <p><strong>Pearson eText</strong> is an easy-to-use digital textbook that instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you -- even when you're offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.</p> <p><strong>NOTE: You are purchasing an access card only. </strong>Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check with your instructor to confirm the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.</p>
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<p><strong>Arthur O'Sullivan</strong> is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his BS in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his PhD in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning teaching awards at both schools. He is the author of the best-selling textbook <em>Urban Economics</em>, currently in its 10th Edition, with translations into Russian, Chinese, Korean, Portuguese, Serbian, and Greek.</p> <p>Professor O'Sullivan's research explores economic issues concerning urban land use, environmental protection, and public policy. His articles have appeared in many economics journals, including the <em>Journal of Urban Economics</em>, <em>Journal of Environmental Economics and Management</em>, <em>National Tax Journal</em>, <em>Journal of Public Economics</em>, and <em>Journal of Law and Economics</em>.</p> <p>Professor O'Sullivan lives with his family in Portland, Oregon. For recreation, he enjoys hiking, kiteboarding, and squash.</p> <p><strong>Steven M. Sheffrin</strong> is professor of economics and executive director of the Murphy Institute at Tulane University. Prior to joining Tulane in 2010, he was a faculty member at the University of California, Davis, and served as department chairman of economics and dean of social sciences. He has been a visiting professor at Princeton University, Oxford University, London School of Economics, and Nanyang Technological University, and he has served as a financial economist with the Office of Tax Analysis of the United States Department of the Treasury. He received his BA from Wesleyan University and his PhD in economics from the Massachusetts Institute of Technology.</p> <p>Professor Sheffrin is the author of 10 other books and monographs and over 100 articles in the fields of macroeconomics, public finance, and international economics. His most recent books include <em>Rational Expectations</em>(2nd Edition) and <em>Property Taxes and Tax Revolts: The Legacy of Proposition 13</em> (with Arthur O'Sullivan and Terri Sexton).</p> <p>Professor Sheffrin has taught macroeconomics and public finance at all levels, from general introduction to principles classes (enrollments of 400) to graduate classes for doctoral students. He is the recipient of the Thomas Mayer Distinguished Teaching Award in economics.</p> <p>He lives with his wife Anjali (also an economist) in New Orleans, Louisiana, and has two daughters who have studied economics. In addition to a passion for current affairs and travel, he plays a tough game of tennis.</p> <p><strong>Stephen J. Perez</strong> is Vice Provost, a professor of economics, and NCAA faculty athletics representative at California State University, Sacramento. After receiving his BA in economics at the University of California, San Diego, he was awarded his PhD in economics from the University of California, Davis, in 1994. He taught economics at Virginia Commonwealth University and Washington State University before coming to California State University, Sacramento, in 2001. He teaches macroeconomics at all levels as well as econometrics, sports economics, labor economics, and mathematics for economists.</p> <p>Professor Perez's research explores most macroeconomic topics. In particular, he is interested in evaluating the ability of econometric techniques to discover the truth, issues of causality in macroeconomics, and sports economics. His articles have appeared in many economics journals, including the <em>Journal of Monetary Economics</em>; <em>Econometrics Journal</em>; <em>Economics Letters</em>; <em>Journal of Economic Methodology</em>; <em>Public Finance and Management</em>; <em>Journal of Economics and Business</em>; <em>Oxford Bulletin of Economics and Statistics</em>; <em>Journal of Money, Credit, and Banking; Applied Economics</em>; and <em>Journal of Macroeconomics</em>.</p>
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