The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World : How to Stay Present and Profitable in a Data-Driven World

Lisa Nirell

ISBN 10: 1137386290 / ISBN 13: 9781137386298

Verlag: Springer Palgrave Macmillan, Palgrave Macmillan US, Palgrave Macmillan, 2014

Beschreibung

Neu neuware, importqualität, auf lager - As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.

Bestandsnummer des Verkäufers INF1000411165

Bibliografische Details

• Titel: The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World : How to Stay Present and Profitable in a Data-Driven World
• Verlag: Springer Palgrave Macmillan, Palgrave Macmillan US, Palgrave Macmillan
• Veröffentlichungsdatum: 2014
• Sprache: Englisch
• ISBN-10: 1137386290
• ISBN-13: 9781137386298
• Bindung: Gebundene Ausgabe
• Zustand: Neu

Über diesen Titel

Inhaltsangabe

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.

In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.

Über die Autorin bzw. den Autor

Lisa Nirell helps marketing leaders cultivate healthier companies. Innovative companies such as AARP, Adobe, CoStar, and Qualcomm hire Nirell to formulate new strategies and launch breakthrough marketing ideas. Her books include The Mindful Marketer and EnergizeGrowth® NOW. Nirell is a member of the Marshall Goldsmith 100 Coaches global community. She’s also a top-rated LinkedIn Livestream and podcast host and keynote speaker. The Mindful Marketer was recently voted a “Top 10 podcast for CMOs.” Download her latest insights and invites at themindfulmarketer.com.