Beispielbild für diese ISBN

Mining the Web: Transforming Customer Data into Customer Value

Gordon S. Linoff, Michael J. Berry

4 Bewertungen bei Goodreads
ISBN 10: 0471416096 / ISBN 13: 9780471416098
Verlag: John Wiley & Sons 2002, 2002
Neu Zustand: New Softcover
Verkäufer Robin Summers (Aldeburgh, Vereinigtes Königreich)

AbeBooks Verkäufer seit 10. September 2002

Anzahl: 1

Neu kaufen
Regulärer Preis: 65.00
Preis: EUR 40,38 Währung umrechnen
Versand: EUR 14,51 Von Vereinigtes Königreich nach USA Versandziele, Kosten & Dauer
In den Warenkorb legen

Beschreibung

New paperback. May show some slight shelf wear but content fine and unread Business, Finance & Law, Computing & Internet. Buchnummer des Verkäufers A100717

Dem Anbieter eine Frage stellen

Bibliografische Details

Titel: Mining the Web: Transforming Customer Data ...

Verlag: John Wiley & Sons 2002

Erscheinungsdatum: 2002

Einband: Soft cover

Zustand:New

Über diesen Titel

Inhaltsangabe:

Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

From the Back Cover:

Learn how data mining can help achieve your business goals-from the leading author team writing on data mining today!

Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the know-how to capitalize on this information in order to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, data mining can help change all this. Data mining techniques can be applied to the Web with results that can lead to more efficient and successful advertising campaigns, better customer service, and, ultimately, increased profits.

Written by two bestselling data mining authors, Mining the Web shows you how to identify your most profitable customers, attract them, and, most importantly, keep them coming back. Linoff and Berry review specific data mining and analysis techniques for monitoring customer behavior and explain how to conduct marketing tests to better understand customers.

They begin with a look at how the Web can create new opportunities and challenges for data mining, and then offer a basic overview of different approaches to mining the Web, including a summary of those data mining techniques that work best for Web mining. The remaining chapters then demonstrate how to apply data mining to specific types of online businesses, including:
* Click-and-mortar retailers
* Online retailers of digital content-including sites that sell music and others that sell information
* Advertising-driven sites that need to find new ways to attract the right audience
* Auction sites and B2B trading exchanges that need to predict the best prices for items
* Subscription sites that want to sell content to specialized audiences

Wiley Computer Publishing
Timely. Practical. Reliable.

Visit our Web site at www.wiley.com/compbooks/
Visit the authors' Web site at www.data-miners.com

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

We endeavour to fulfill the customers needs as efficiently as possible.

Zur Homepage des Verkäufers

Geschäftsbedingungen:

TBA

Versandinformationen:

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Alle Bücher des Anbieters anzeigen

Zahlungsarten
akzeptiert von diesem Verkäufer

Visa Mastercard American Express Carte Bleue

Vorauskasse