Titel: Mission-Based Marketing: Positioning Your Not-for-Profit in an Increasingly Competitive World
Verlag: John Wiley & Sons Inc
Erscheinungsjahr: 2002
Sprache: Englisch
ISBN-10: 0471237183
ISBN-13: 9780471237181
Einband: Hardcover
Auflage: 2. Auflage
Zustand: As New
Zustand des Schutzumschlags: Schutzumschlag

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This book is a direct, practical guide that outlines how an organization can use marketing to distinguish themselves with funders, those they serve, and the public. "Mission-Based Marketing" provides an understanding of such key concepts as why marketing is so crucial to non-profits, what a marketing cycle is and how an organization exists and future services and customers fit into it, and methods to help an organization treat everyone like a customer.

�ber die Autorin bzw. den Autor

PETERC.BRINCKERHOFF is President of Corporate Alternatives, Inc. (CAi), one of the most innovative consulting and training firms in North America. Since 1982, Peter has consulted with thousands of not-for-profit staff and board members, and has been a featured speaker at meetings throughout the United States. Peter is the author of two award-winning books, Mission-Based Management and Financial Empowerment, both from Wiley. Peter's books are used as the core texts in over seventy graduate and undergraduate university programs in nonprofit management. Peter's articles have been published in Advancing Philanthropy, NonProfit World, Strategic Governance, the Journal of Nonprofit and Voluntary Sector Marketing, Communications, and the Grantsmanship Center News. Peter received his bachelor's degree from the University of Pennsylvania and his master's degree in public health administration from Tulane. He is a former VISTA Volunteer and has served as a staff member, executive director, board member, and volunteer for numerous local, state, and national not-for-profits. Peter lives in Springfield, Illinois, with his wife Chris and their three children, Ben, Adam, and Caitlin.

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