Mixed Signals: How Incentives Really Work [Hardcover], The Tipping Point 2 Books Collection Set

Uri Gneezy; Malcolm Gladwell

ISBN 10: 9124233102 / ISBN 13: 9789124233105

Verlag: Yale University Press/Back Bay Books Ltd, 2023

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Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:

titles In This Set:
Mixed Signals: How Incentives Really Work [Hardcover]
The Tipping Point

Mixed Signals: How Incentives Really Work [Hardcover], The Tipping Point 2 Books Collection Set:

Mixed Signals: How Incentives Really Work [Hardcover]:
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world “Getting [an] incentives balance right can be complicated. But Gneezy hopes his book provides insights that help people feel prepared to take on the concept and design better incentives.”—Financial Times “If you think you understand how incentives work, think again. A pioneering behavioral economist reveals how we can create reward systems that minimize unintended consequences and maximize happiness, health, wealth, and success.”—Adam Grant, Granted (blog)

The Tipping Point:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Bibliografische Details

Titel: Mixed Signals: How Incentives Really Work [...
Verlag: Yale University Press/Back Bay Books Ltd
Erscheinungsdatum: 2023
Einband: Softcover
Zustand: New