Mobile & Social Game Design: Monetization Methods and Mechanics, 2nd Edition (Original Price £ 35.99)

Tim Fields

ISBN 10: 1138582166 / ISBN 13: 9781138582163

Verlag: T&F India, 2018

Beschreibung

Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.

Bestandsnummer des Verkäufers ABNR-209248

Bibliografische Details

• Titel: Mobile & Social Game Design: Monetization Methods and Mechanics, 2nd Edition (Original Price £ 35.99)
• Verlag: T&F India
• Erscheinungsjahr: 2018
• Sprache: Englisch
• ISBN-10: 1138582166
• ISBN-13: 9781138582163
• Einband: Softcover
• Auflage: Internationale Ausgabe
• Zustand: New

Über diesen Titel

Inhaltsangabe

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract―and Retain―Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Über die Autorin bzw. den Autor

Since 1995, Tim Fields has worked in the game industry as a producer, project manager, design lead, and business developer. Tim has helped small studios and top publishers, such as EA and Microsoft, run teams that create great games. He has worked on shooters, sports games, racing titles, and RPGs using talent and teams from North America, Asia, and Europe.