Morgan: First and Last of the Real Sports Cars

Laban, Brian

Verlag: Virgin Books, 2001
ISBN 10: 0753506556 / ISBN 13: 9780753506554
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Inhaltsangabe: Founded over 90 years ago in Malvern Link, a West Midland backwater of rural England, Morgan is one of the oldest sports car makers in the world, probably the most independent, certainly the quirkiest. Perhaps personified by the plus 8, the Morgan's shape and presence are unmistakable: long bonnet with fly-pressed louvres; distinctive wheel-arches; wire wheels; upholstered by Connolly; the colour of your choice. And you almost know by the way it moves that it is coach-built on a wooden sub-frame. Idiosyncratic; a unique car. Adored, much coveted, its famous waiting list has proved a potent marketing tool. 1930's throwback? Anachronism? In 2000, Morgan's exciting new project, the Aero, developed in association with BMW, confirmed that neither the car nor the company fits any such mould. Morgan: First and Last of the Real Sports Cars, is anything but a trip down memory lane. It offers a fascinating family-based history, the story of three generations with the same deep-rooted ideals but with individual ways of expressing them. How has Morgan survived in the cut-throat industry? What are the keys of its success? Dogged Determination? Business Acumen? Luck? Branding? Customer Loyalty? How has the company survived the periodic slumps, stayed solvent and still managed consistently to manufacture beautifully crafted cars which engender such passionate feelings? This book, researched and written with the full co-operation of the Morgan family, tells it all - the past, the present, the future, the story of a very British company

About the Author: With a vast knowledge of motoring history, motor sport and contemporary cars, Brian Laban has been writing about cars for 25 years. Former press officer for the British Automobile Racing Club, he has contributed to all the notable British car magazines and published books on most aspects of the motor industry. His last book was The Mini: Forty Years of Fun (HarperCollins). He contributes regularly to the Daily Telegraph and Sunday Business.

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Titel: Morgan: First and Last of the Real Sports ...
Verlag: Virgin Books
Erscheinungsdatum: 2001
Zustand: very good

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Laban Brian
Verlag: Virgin Books, England (2000)
ISBN 10: 0753506556 ISBN 13: 9780753506554
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Buchbeschreibung Virgin Books, England, 2000. Pictorial Card Cover. Buchzustand: Very Good. Paperback Edition. Paperback edition. This book contains the following chapters: Making Morgans, In the Beginning, The HFS Years, Sporting Life, Peter Morgan: the Man in the Middle, The Cars, Outside Looking in, and The Third Generation: Back to the Future. Paperback edition. Written with the full co-operation of the family, this is the history of the company as it has been boldly shaped by three generations with the same underlying philosophy in pursuit of the same ideal personified by the Plus 8 - rejuvenated by the brand new Aero 8 - in the factory where it all began 90 years before. Vertical crease to front cover near spine. Slight browning to page edges. Size: 326 Pages. Buchnummer des Verkäufers 008293

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Buchbeschreibung Virgin 2000, 2000. Softbound. Buchzustand: Very Good(2). The story of a remarkable car. Illustrated by: . Buchnummer des Verkäufers AM5504

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ISBN 10: 0753506556 ISBN 13: 9780753506554
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Buchbeschreibung Virgin Books, 2001. Paperback. Buchzustand: Very Good. Morgan: First and Last of the Real Sports Cars This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Buchnummer des Verkäufers 7719-9780753506554

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Verlag: Virgin Books 09/08/2001 (2001)
ISBN 10: 0753506556 ISBN 13: 9780753506554
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Buchbeschreibung Virgin Books 09/08/2001, 2001. Paperback. Buchzustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Buchnummer des Verkäufers 6545-9780753506554

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Buchbeschreibung Virgin Books, 2001. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers M0753506556

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