Motivational Use of Web News: Motives, Activity, and Evaluations | The Influences of Information and Entertainment Seeking on selectivity, involvement, utility, and satisfaction

Seok Kang

ISBN 10: 3838355709 / ISBN 13: 9783838355702

Verlag: LAP LAMBERT Academic Publishing, 2010

Motivational Use of Web News: Motives, Activity, and Evaluations | The Influences of Information and Entertainment Seeking on selectivity, involvement, utility, and satisfaction | Seok Kang | Taschenbuch | 192 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838355702 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 101205098

Inhaltsangabe:

This dissertation examines predictable links among motives, three types of activity levels: selectivity, involvement, and utility, which could influence evaluations of news use: affinity, dependency, and satisfaction. A survey on respondents at a university campus community was conducted for data collection. A total of 414 analyzable responses were used for analysis. The results found that frequent Web news users had affinity with, dependency on, and satisfaction with Web news. Exciting entertainment and personal/social utility motives play determining roles in predicting positives evaluations of Web news. Two activity levels: cognitive involvement and utility of Web news use, were important mediating factors between Web news motives and evaluations.

Über die Autorin bzw. den Autor: Seok Kang is an assistant professor in the Department of Communication at the University of Texas at San Antonio. His research interest is new media impacts. His articles have appeared in Journal of Broadcasting & Electronic Media, Newspaper Research Journals, CyberPsychology and Behavior, and Public Relations Review.

Bibliografische Details

Titel: Motivational Use of Web News: Motives, ...
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2010
Einband: Taschenbuch
Zustand: Neu