Multinational Management

Cullen, John B.; Parboteeah, K. Praveen

ISBN 10: 1285094948 / ISBN 13: 9781285094946

Verlag: South-Western College Pub, 2013

Bestandsnummer des Verkäufers 1285094948-3-25044646

Inhaltsangabe:

In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Bibliografische Details

Titel: Multinational Management
Verlag: South-Western College Pub
Erscheinungsdatum: 2013
Einband: Hardcover
Zustand: Good