Titel: The Must-React System: User's Guide to Prospecting C-Suite Executives
Verlag: iUniverse
Erscheinungsjahr: 2008
Sprache: Englisch
ISBN-10: 0595628958
ISBN-13: 9780595628957
Einband: Hardback
Zustand: New

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Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it. The Must-React System is written help all sales professionals master the art of persuasion, and especially in the important area of cold-calling, prospecting, sales pipeline development.

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