NEW DIRECTIONS IN CRITICAL MARKETING STUDIES, FOUR-VOLUME SET

TADAJEWSKI

ISBN 10: 1446273261 / ISBN 13: 9781446273265

Verlag: SAGE Publications Ltd, 2013

Beschreibung

New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Bestandsnummer des Verkäufers ABEJUNE24-178066

Bibliografische Details

Titel: NEW DIRECTIONS IN CRITICAL MARKETING STUDIES...

Verlag: SAGE Publications Ltd

Erscheinungsdatum: 2013

Einband: Hardcover

Zustand: Brand New

Über diesen Titel

Reseña del editor:

This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice