Narrative and Innovation: New Ideas for Business Administration, Strategic Management and Entrepreneurship (Management ? Culture ? Interpretation)

ISBN 10: 3658013745 / ISBN 13: 9783658013745

Verlag: Springer VS, 2013

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Inhaltsangabe:

The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

Über die Autorin bzw. den Autor:

Dr. Andreas P. Müller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and Management.

Dr. Lutz Becker is Professor of Management and Leadership at Karlshochschule International University, Karlsruhe, Germany, teaching and researching in the areas “Strategic Leadership”, “International Management” and “Change & Innovation”.

Bibliografische Details

Titel: Narrative and Innovation: New Ideas for ...
Verlag: Springer VS
Erscheinungsdatum: 2013
Einband: Softcover
Zustand: New