Nation Branding: Concepts, Issues, Practice

Dinnie, Keith

ISBN 10: 0367569884 / ISBN 13: 9780367569884

Verlag: Routledge, 2022

Beschreibung

Bestandsnummer des Verkäufers 389501731

Bibliografische Details

• Titel: Nation Branding: Concepts, Issues, Practice
• Verlag: Routledge
• Erscheinungsjahr: 2022
• Sprache: Englisch
• ISBN-10: 0367569884
• ISBN-13: 9780367569884
• Einband: Hardcover
• Auflage: 3. Auflage
• Zustand: New

Über diesen Titel

Inhaltsangabe

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

Über die Autorin bzw. den Autor

Keith Dinnie is Head of Management and Marketing at the University of Dundee, School of Business, UK, and the founder of Brand Horizons (www.brandhorizons.com). Considered one of the world’s leading experts on nation branding, he has published in several international journals, delivered keynote speeches, workshops, seminars and conference presentations across the world.