The concept of natural language processing has become one of the preferred methods to better understand consumers, especially in recent years when digital technologies and research methods have developed exponentially. It has become apparent that when responding to international consumers through multiple platforms and speaking in the same language in which the consumers express themselves, companies are improving their standings within the public sphere.

Natural Language Processing for Global and Local Business provides research exploring the theoretical and practical phenomenon of natural language processing through different languages and platforms in terms of today's conditions. Featuring coverage on a broad range of topics such as computational linguistics, information engineering, and translation technology, this book is ideally designed for IT specialists, academics, researchers, students, and business professionals seeking current research on improving and understanding the consumer experience.

�ber die Autorinnen und Autoren

Fatih Pinarbasi is a research assistant at Istanbul Medipol University and a PhD student at Yildiz Technical University. His research areas are digital marketing and data mining.

The author was born in Istanbul, Turkiye. She received her BA degree from Istanbul University, Faculty of Letters, English Language

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