Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Renvoise, Patrick

ISBN 10: 078522680X / ISBN 13: 9780785226802

Verlag: Thomas Nelson Inc, 2007

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Inhaltsangabe:

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

Über die Autorin bzw. den Autor: Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University.

Bibliografische Details

Titel: Neuromarketing: Understanding the Buy ...
Verlag: Thomas Nelson Inc
Erscheinungsdatum: 2007
Einband: Hardcover
Zustand: Very Good