This book presents a framework to examine the relationship between new product strategy and success in small high tech companies. The author asserts that a high degree of strategic focus in new product development is beneficial. The author proposes that successful firms choose growth-sustaining core technology for their initial product, thus avoiding high levels of product line diversity that could result from switching to a new technology. The book explores the relationship between strategic focus and performance, examining specific growth strategies and the portability of the author's findings to larger firms. It also discusses the significance of choosing an initial key core technology. Readers can anticipate gaining insights into the methods for examining new product strategy in high tech firms.

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Excerpt from New Product Strategy in Small High Technology Firms

New product strategy requires a historical base for assessment. Only an understanding of past product activities can provide the full context by which to evaluate the challenges of new products. In turn, this comparison of the.

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