The Next CMO: A Guide to Operational Marketing Excellence

Mahoney, Peter; Todaro, Scott; Faulkner, Dan

ISBN 10: 1665711396 / ISBN 13: 9781665711395

Verlag: Archway Publishing, 2021

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1665711396I4N00

Inhaltsangabe:

The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution. The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership. This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs. Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you: Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growth In today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.

Bibliografische Details

Titel: The Next CMO: A Guide to Operational ...
Verlag: Archway Publishing
Erscheinungsdatum: 2021
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket