How Nissan Almost Collapsed an Inspiring History (Paperback)

Sprache: Englisch

Verlag: Independently Published, 2026

9798192794449

Serie: Buch 19 von 59 - DISCOVER SOMETHING NEW EVERYDAY

Anbieter: CitiRetail, Stevenage, Vereinigtes KönigreichCitiRetail

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Verkäufer:in bei AbeBooks seit 29. Juni 2022

Softcover

Zustand: Neu

EUR 22,16

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Artikelbeschreibung des Verkäufers

Paperback. HOW NISSAN ALMOST COLLAPSEDHow does one of Japan's most respected car companies go from global success to standing only weeks away from bankruptcy?Nissan had everything a great automotive company was supposed to have.Decades of engineering experience. International racing victories. Famous sports cars. Loyal customers. Global factories. Thousands of skilled employees. A name deeply connected to Japanese industrial pride.Then something went terribly wrong.By 1999, Nissan was buried under more than $20 billion in debt. Sales had fallen. Costs were soaring. Factories were underused. Its cars were losing the excitement that once made customers notice them. Parts of its global operation barely communicated with one another, and banks had reached the point where they were unwilling to keep lending.How could a company this powerful get so close to disappearing?HOW NISSAN ALMOST COLLAPSED takes you inside the decisions, missed opportunities, mounting costs, and organizational problems that slowly pushed an automotive giant toward the edge.Discover why Nissan underestimated a major shift toward SUVs, how an explosion of models and customer options created costly manufacturing complexity, and why selling more cars could not save a company that was reportedly losing money on every vehicle it sold in the United States.Then came the decision few could have imagined.Nissan turned outside Japan for help.Renault acquired 36.8 percent of the struggling company, and Carlos Ghosn arrived with an assignment that sounded almost impossible: save Nissan.What followed included factory closures, more than 20,000 job cuts, challenges to deeply rooted corporate traditions, cross-functional teams, a renewed focus on customers, and a dramatic attempt to make Nissan profitable again.But cutting costs was only part of the fight.Nissan still had to answer the question that had helped create the crisis in the first place: How do you make people want your cars again?This book follows that journey from Datsun and racing glory to financial disaster, the Renault alliance, the Nissan Revival Plan, a return to profitability, and the bold electric-car gamble that produced the Nissan LEAF.Perfect for readers interested in business turnarounds, automotive history, corporate leadership, Japanese industry, management failures, and the decisions that determine whether famous companies survive or disappear.If you have ever wondered how successful companies lose their way, why smart employees can see problems without being able to stop them, or what it really takes to pull a global corporation back from the edge, this story is for you.The Nissan badge survived. The road to survival is the story you need to read.Get your copy today and discover how one of the world's best-known car companies came dangerously close to running out of road. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Bestandsnummer des Verkäufers 9798192794449

Titel
How Nissan Almost Collapsed an Inspiring History (Paperback)
Autor
Alex R. Bright
Verlag
Independently Published
Erscheinungsjahr
2026
Zustand
new
Einband
Paperback
Sprache
Englisch
ISBN-13
9798192794449
Serie
Buch 19 von 59: DISCOVER SOMETHING NEW EVERYDAY

CitiRetail

Stevenage, Vereinigtes Königreich

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 29. Juni 2022

Versandkosten von Vereinigtes Königreich nach USA

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