INSPIRED BY THE #1 WSJ BESTSELLING NON-OBVIOUS SERIES!
"Breakthrough!" ―Tony Robbins, #1 NY Times Bestselling Author
"Must read!" ―Sal Khan, Founder & CEO of Khan Academy
“Eye-opening!” ―Dorie Clark, Bestselling author of The Long Game
“Delightful.” ―Adam Grant, #1 NY Times Bestselling Author

Evergreen Winner, Living Now Book Awards 2025 (How-To/DIY)

Winner, American Legacy Book Awards 2025 (Entrepreneurship & Small Business)
Winner, International Book Awards 2025 (Marketing & Advertising)
Distinguished Favorite, Independent Press Awards 2025 (Sales & Marketing)

Shift Your Perspective. Be More Non-Obvious.

In Non-Obvious Thinking, bestselling futurist Rohit Bhargava and pioneering venture capitalist Ben duPont come together to offer a concise four-step method to think bigger.

From the termite mounds of Zimbabwe to an undiscovered Australian island that seemingly disappeared overnight, this book blends fascinating stories with highly actionable daily lessons. This is not an intimidating theory-filled business book. It’s a digestible roadmap to being more observant and unlocking the potential of your best ideas.

Learn how to:
• Create space for new ideas and thinking.
• Uncover insights by training your powers of observation.
• Hone your focus to isolate the details that matter most.
• Define a twist to make your thinking original and unique.

These are the four components of the SIFT framework – a groundbreaking method designed to unlock your creative potential in four simple steps. Whether you're dreaming of entrepreneurial success, seeking creative inspiration, or simply aiming to break free from conventional thought, Non-Obvious Thinking will help you learn to see what others miss.

The world needs more non-obvious thinkers. This book is your guide to becoming one yourself.

�ber die Autorin bzw. den Autor

ROHIT BHARGAVA is on a mission to help the world be more open-minded by teaching others how to be non-obvious thinkers. He is the founder of the Non-Obvious Company and previously spent 15 years leading brand strategy for large global brands while at Leo Burnett and Ogilvy. Rohit is the #1 Wall Street Journal bestselling author of ten books, a monthly contributor to Inc magazine and is a popular Adjunct Professor of storytelling, persuasion and marketing at Georgetown University. BEN DUPONT is co-Founder and Partner at Chartline Capital Partners venture capital fund that invests in B2B software companies. He co-founded yet2, an Open Innovation company in1999. Previously Ben worked at the E. I. du Pont de Nemours and Company (DuPont) in multiple businesses including medical products, fibers, specialty chemicals, and engineering. Ben is on the board of Longwood Gardens, Zip Code Wilmington, and the Tower Hill School. He has a BSME Tufts University and lives in Rockland Delaware with his wife and two kids.

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