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Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics. With 25 years of marketing and 12 years as Santa (visit www.LongmontSanta.com for details), I decided to combine the two and the result is North Pole Marketing, a fun, easy-to-read book on achieving greater marketing and business success. Helping over 200 companies in the US and Europe, I realized I had found only one organization that did everything right -- Santa's North Pole organization. My book, North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service. Reviews "John Chilson has captured a vast number of marketing truths, giving us a simple way to grasp each one through the Santa Claus tradition. Instead of coals in our stockings, we find nuggets of gold. "Best of all, we are not left to wade through a mountain of words to find the treasure. It's all right there on the surface, ready to review again and again to keep us refreshed and alert." Mike Branch President & Publisher (Retired) Branch-Smith Publishing Ft. Worth, TX "I've known John for close to 15 years, and I have the utmost regard for his marketing knowledge, creativity and integrity. Just read "North Pole Marketing". John continues to display a unique ability to drill down to basics and remind us of those things we marketers sometimes overlook - OUR CUSTOMERS. It's a quick read and I highly recommend it." Chris Lynde Senior Vice President & General Manager Communefx ( a Source Marketing company) John's knowledge of marketing and writing to the client, getting your needs met without sounding bossy or cranky is amazing. North Pole Marketing defines what you need and starts off with all you want to do is give your client the best experience ever. Brilliant! I think it is brilliant that you have taken your Santa side and amalgamated it with your business side. Your warm fuzzy side and logical side are allowed to co-exist. Amanda O., Canada Partial Table of Contents from North Pole Marketing 1. All children are alike 2. Each child is different 8. Play with the toys 14. It was Rudolph's idea 17. Watch the weather 24. Don't eat too many cookies 25. Remember what you will ALWAYS do 26. Remember what you will NEVER do 34. Remember your two basic functions 40. Speak the child's language 47. Be prepared for a mess 52. Take time for hot chocolate Excerpts from North Pole Marketing 7. Manage expectations Santa never promises to deliver anything that won't fit in the sleigh. Be sure that what you sell is what you can deliver. 15. Consider alternatives Not all houses have chimneys. What new or different ways can you use to reach your customers? 24. Don't eat too many cookies If you get too fat you can't get down the chimney. Are you paying more attention to your organization than your customers? 35. Children can always write to Santa Children write many letters to Santa because they know he reads them. Do your customers know how to contact you and do they trust that someone will respond?. Buchnummer des Verkäufers

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Inhaltsangabe: For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics.

With 25 years of marketing and 12 years as Santa (visit www.LongmontSanta.com for details), I decided to combine the two and the result is North Pole Marketing, a fun, easy-to-read book on achieving greater marketing and business success.

Helping over 200 companies in the US and Europe, I realized I had found only one organization that did everything right -- Santa's North Pole organization.

My book, North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service.

Reviews
?John Chilson has captured a vast number of marketing truths, giving us a simple way to grasp each one through the Santa Claus tradition. Instead of coals in our stockings, we find nuggets of gold.
?Best of all, we are not left to wade through a mountain of words to find the treasure. It's all right there on the surface, ready to review again and again to keep us refreshed and alert.?

Mike Branch
President & Publisher (Retired)
Branch-Smith Publishing
Ft. Worth, TX

?I've known John for close to 15 years, and I have the utmost regard for his marketing knowledge, creativity and integrity. Just read "North Pole Marketing". John continues to display a unique ability to drill down to basics and remind us of those things we marketers sometimes overlook - OUR CUSTOMERS. It's a quick read and I highly recommend it.?
Chris Lynde
Senior Vice President & General Manager
Communefx ( a Source Marketing company)

John's knowledge of marketing and writing to the client, getting your needs met without sounding bossy or cranky is amazing. North Pole Marketing defines what you need and starts off with all you want to do is give your client the best experience ever. Brilliant!

I think it is brilliant that you have taken your Santa side and amalgamated it with your business side. Your warm fuzzy side and logical side are allowed to co-exist.

Amanda O., Canada

Partial Table of Contents from North Pole Marketing
1. All children are alike
2. Each child is different
8. Play with the toys
14. It was Rudolph?s idea
17. Watch the weather
24. Don?t eat too many cookies
25. Remember what you will ALWAYS do
26. Remember what you will NEVER do
34. Remember your two basic functions
40. Speak the child?s language
47. Be prepared for a mess
52. Take time for hot chocolate


Excerpts from North Pole Marketing
7. Manage expectations
Santa never promises to deliver anything that won?t fit in the sleigh.
Be sure that what you sell is what you can deliver.

15. Consider alternatives
Not all houses have chimneys.
What new or different ways can you use to reach your customers?

24. Don?t eat too many cookies
If you get too fat you can?t get down the chimney.
Are you paying more attention to your organization than your customers?

35. Children can always write to Santa
Children write many letters to Santa because they know he reads them.
Do your customers know how to contact you and do they trust that someone will respond?

Vom Autor: After 35 years of marketing in the US and Europe, working with over 200 companies from Lloyds Life of London, Consumer Reports, Wall Street Journal down to smaller companies like Diesel & Gas Publications, I realized I had found only one organization that did everything right --- Santa's North Pole organization.

My book, North Pole Marketing, contains 52 of Santa's Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service.

North Pole Marketing is my third book on the subjects of marketing, fulfillment and customer service. My first book, Circulation for Fun and Profit, was initially self-published and then published by FOLIO: The Magazine. Copies were sold in South Africa, Germany, India and all around the world. It was even translated into Swedish. My second book, CM's Guide to Basic Circulation, was written at the request of the publisher and American Business Media and sold with their endorsement. I have spoken at over 50 seminars and conferences across the US on the subjects of marketing, fulfillment and customer service.

For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics. With 35 years of marketing and 12 years as Santa (visit LongmontSanta.com for details), I decided to combine the two and the result is North Pole Marketing, a small, fun, easy-to-read book on what it takes for greater marketing and business success.

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Buchbeschreibung 2010. PAP. Buchzustand: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Buchnummer des Verkäufers IQ-9781453842317

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Buchbeschreibung Createspace, United States, 2010. Paperback. Buchzustand: New. 203 x 127 mm. Language: English . Brand New Book ***** Print on Demand *****. For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics. With 25 years of marketing and 12 years as Santa (visit for details), I decided to combine the two and the result is North Pole Marketing, a fun, easy-to-read book on achieving greater marketing and business success. Helping over 200 companies in the US and Europe, I realized I had found only one organization that did everything right -- Santa s North Pole organization. My book, North Pole Marketing, contains 52 of Santa s Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service. Reviews John Chilson has captured a vast number of marketing truths, giving us a simple way to grasp each one through the Santa Claus tradition. Instead of coals in our stockings, we find nuggets of gold. Best of all, we are not left to wade through a mountain of words to find the treasure. It s all right there on the surface, ready to review again and again to keep us refreshed and alert. Mike Branch President Publisher (Retired) Branch-Smith Publishing Ft. Worth, TX I ve known John for close to 15 years, and I have the utmost regard for his marketing knowledge, creativity and integrity. Just read North Pole Marketing. John continues to display a unique ability to drill down to basics and remind us of those things we marketers sometimes overlook - OUR CUSTOMERS. It s a quick read and I highly recommend it. Chris Lynde Senior Vice President General Manager Communefx ( a Source Marketing company) John s knowledge of marketing and writing to the client, getting your needs met without sounding bossy or cranky is amazing. North Pole Marketing defines what you need and starts off with all you want to do is give your client the best experience ever. Brilliant! I think it is brilliant that you have taken your Santa side and amalgamated it with your business side. Your warm fuzzy side and logical side are allowed to co-exist. Amanda O., Canada Partial Table of Contents from North Pole Marketing 1. All children are alike 2. Each child is different 8. Play with the toys 14. It was Rudolph s idea 17. Watch the weather 24. Don t eat too many cookies 25. Remember what you will ALWAYS do 26. Remember what you will NEVER do 34. Remember your two basic functions 40. Speak the child s language 47. Be prepared for a mess 52. Take time for hot chocolate Excerpts from North Pole Marketing 7. Manage expectations Santa never promises to deliver anything that won t fit in the sleigh. Be sure that what you sell is what you can deliver. 15. Consider alternatives Not all houses have chimneys. What new or different ways can you use to reach your customers? 24. Don t eat too many cookies If you get too fat you can t get down the chimney. Are you paying more attention to your organization than your customers? 35. Children can always write to Santa Children write many letters to Santa because they know he reads them. Do your customers know how to contact you and do they trust that someone will respond?. Buchnummer des Verkäufers APC9781453842317

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Buchbeschreibung 2010. PAP. Buchzustand: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Buchnummer des Verkäufers IQ-9781453842317

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Buchbeschreibung Createspace, United States, 2010. Paperback. Buchzustand: New. 203 x 127 mm. Language: English . Brand New Book ***** Print on Demand *****.For some time I have realized that many organizations are skipping over Basic Marketing 101 and need a gentle reminder to go back to the basics. With 25 years of marketing and 12 years as Santa (visit for details), I decided to combine the two and the result is North Pole Marketing, a fun, easy-to-read book on achieving greater marketing and business success. Helping over 200 companies in the US and Europe, I realized I had found only one organization that did everything right -- Santa s North Pole organization. My book, North Pole Marketing, contains 52 of Santa s Secrets that will help any group, organization or business improve their marketing, fulfillment and customer service. Reviews John Chilson has captured a vast number of marketing truths, giving us a simple way to grasp each one through the Santa Claus tradition. Instead of coals in our stockings, we find nuggets of gold. Best of all, we are not left to wade through a mountain of words to find the treasure. It s all right there on the surface, ready to review again and again to keep us refreshed and alert. Mike Branch President Publisher (Retired) Branch-Smith Publishing Ft. Worth, TX I ve known John for close to 15 years, and I have the utmost regard for his marketing knowledge, creativity and integrity. Just read North Pole Marketing. John continues to display a unique ability to drill down to basics and remind us of those things we marketers sometimes overlook - OUR CUSTOMERS. It s a quick read and I highly recommend it. Chris Lynde Senior Vice President General Manager Communefx ( a Source Marketing company) John s knowledge of marketing and writing to the client, getting your needs met without sounding bossy or cranky is amazing. North Pole Marketing defines what you need and starts off with all you want to do is give your client the best experience ever. Brilliant! I think it is brilliant that you have taken your Santa side and amalgamated it with your business side. Your warm fuzzy side and logical side are allowed to co-exist. Amanda O., Canada Partial Table of Contents from North Pole Marketing 1. All children are alike 2. Each child is different 8. Play with the toys 14. It was Rudolph s idea 17. Watch the weather 24. Don t eat too many cookies 25. Remember what you will ALWAYS do 26. Remember what you will NEVER do 34. Remember your two basic functions 40. Speak the child s language 47. Be prepared for a mess 52. Take time for hot chocolate Excerpts from North Pole Marketing 7. Manage expectations Santa never promises to deliver anything that won t fit in the sleigh. Be sure that what you sell is what you can deliver. 15. Consider alternatives Not all houses have chimneys. What new or different ways can you use to reach your customers? 24. Don t eat too many cookies If you get too fat you can t get down the chimney. Are you paying more attention to your organization than your customers? 35. Children can always write to Santa Children write many letters to Santa because they know he reads them. Do your customers know how to contact you and do they trust that someone will respond?. Buchnummer des Verkäufers APC9781453842317

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Buchbeschreibung Paperback. Buchzustand: New. This item is printed on demand. Item doesn't include CD/DVD. Buchnummer des Verkäufers 2743577

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Buchbeschreibung CreateSpace Independent Publishi, 2010. Paperback. Buchzustand: Acceptable. May contain light to heavy markings, water damage, binding damage, missing CDs, and heavy wear and tear. Contains all pages. International Customers: Items over 3 lbs may incur additional shipping charges. Buchnummer des Verkäufers mon0000762569

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Buchbeschreibung Paperback. Buchzustand: New. Paperback. 62 pages. Several years ago Santa Claus and I had an opportunity to spend sometime together. He knew I had been active in marketing and customerservice so when our discussions touched on marketing, it opened up awhole new area of conversation. Thats when Santa shared with me hissecrets for Marketing, Fulfillment and Customer Service, which hedeveloped and has used over the past 1, 400 years. North PoleMarketing is 52 of Santas secrets as he explained them to me. I added a suggestion on how each one could be applied to any modern-day business, non-profit organization, church or group that serves others. A wordof warning: please do not try all of these at once. There are 52 ofSantas secrets. Why not focus on one a week. In a year you will have avery different organization. During that year, dont be afraid to shakethings up. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Buchnummer des Verkäufers 9781453842317

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Buchbeschreibung CreateSpace Independent Publishing Platform. PAPERBACK. Buchzustand: New. 1453842314 Special order direct from the distributor. Buchnummer des Verkäufers ING9781453842317

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Buchbeschreibung Buchzustand: Brand New. Book Condition: Brand New. Buchnummer des Verkäufers 97814538423171.0

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Buchbeschreibung CreateSpace Independent Publishing Platform, 2010. Paperback. Buchzustand: New. Buchnummer des Verkäufers DADAX1453842314

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