Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration

Sprache: Englisch

Verlag: Beaver's Pond Press, 2020

1592986013 / 9781592986019

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Logic will get you from A to B. Imagination will take you everywhere. -Albert EinsteinSince the early 2000s, business storytelling has become a widely accepted strategy for companies around the world. Stories are harnessed in advertising, marketing, PR, and even leadership and culture development. Now for the first time ever, Once Upon an Innovation builds upon these practices and applies story techniques to creative problem solving and innovation.Stories light up the imagination, fostering the creative collaboration necessary to inspire, develop, and commercialize winning ideas. Stories also trigger the brain to release oxytocin, the trust and empathy hormone, making them a powerful tool for understanding and addressing users' needs. This also means that storytelling methods can be applied to the other half of the battle-getting others on board with new ideas as they move through the various checkpoints in an organization.This easy-to-read, how to guidebook provides story-based strategies and tools to: - generate rich and meaningful ideas.- rally stakeholders and a team around a vision.- gain empathy for user and insights into users.- bring formative ideas to life for testing and prototyping.- develop storytelling skills to persuade and inspire others.With an engaging balance of anecdotes, theories, and tools, Jean Storlie and Mimi Sherlock take their combined 50+ years of experience to illustrate how storytelling can be applied to accelerate innovation and lead change.Gather around the campfire-your story starts now.…

Bestandsnummer des Verkäufers 00107033485

Titel
Once Upon an Innovation: Business Storytelling Techniques for Creative Collaboration
Autor
Jean Storlie
Verlag
Beaver's Pond Press
Erscheinungsjahr
2020
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1592986013
ISBN-13
9781592986019

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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