Online Consumer Behaviour: Issues of Trust and Risk Perceptions

Shivkumar M Belli (u. a.)

ISBN 10: 6139995825 / ISBN 13: 9786139995820

Verlag: LAP LAMBERT Academic Publishing, 2019

Online Consumer Behaviour: Issues of Trust and Risk Perceptions | Shivkumar M Belli (u. a.) | Taschenbuch | 68 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9786139995820 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 115307707

Inhaltsangabe:

With digital advancement in India, the fashion retail industry is adopting technology and innovation at a pace that was never evident in the past. According to a survey, apparel and lifestyle is estimated to contribute 30 percent of the total online retail market in 2020. It implies that more and more Indian customers are going to shop for apparel products online. In such emerging sector, understanding customer online trust and risk perceptions are critical components to success. In this context, this monograph offers significant insights to online retailers about customer online trust and risk perceptions. This would further help online retailers to devise successful strategies to gain a profitable market position.

Über die Autorin bzw. den Autor: Shivkumar M.Belli is a PhD in Marketing and Assistant Professor at NIFT Hyderabad. Dr. Waghamare Shivaji is a professor in the department of PG studies & research in Commerce, Gulbarga University, Kalaburagi (India).

Bibliografische Details

Titel: Online Consumer Behaviour: Issues of Trust ...
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2019
Einband: Taschenbuch
Zustand: Neu