Online Fundraisers: Targeted Planning and Successful Implementation (Edition Fundraising)

Sonja Harken, Martin Hodsman

ISBN 10: 3658388285 / ISBN 13: 9783658388287

Verlag: Springer 2022-12-08, 2022

Bestandsnummer des Verkäufers 6666-GRD-9783658388287

Inhaltsangabe:

This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.

A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!

Über die Autorin bzw. den Autor:

Sonja Harken researched cause donations and online fundraising in German-speaking countries as part of a Master's thesis at the Technical University of Cologne. She works as a fundraiser for Diakonie Michaelshoven.

Martin Hodsman has been in charge of online fundraising campaigns for the alliance "Aktion Deutschland Hilft" for years. Previously, he was responsible for offline collections at the alliance.

Bibliografische Details

Titel: Online Fundraisers: Targeted Planning and ...
Verlag: Springer 2022-12-08
Erscheinungsdatum: 2022
Einband: Paperback
Zustand: New