Operations Management: A Value-Driven Approach

Melnyk, Steven A.; Denzler, David R.

ISBN 10: 0256123810 / ISBN 13: 9780256123814

Verlag: Richard d Irwin, 1996

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Bestandsnummer des Verkäufers Shelfdream0256123810

Bibliografische Details

Titel: Operations Management: A Value-Driven ...

Verlag: Richard d Irwin

Erscheinungsdatum: 1996

Zustand: New

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Book by Melnyk Steven A Denzler David

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Melnyk and Denzler have written a text that looks at operations management from a different perspective value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; what the customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.