Optimal Bundling

Ralph Fuerderer

ISBN 10: 3540652477 / ISBN 13: 9783540652472

Verlag: Springer Berlin Heidelberg, Springer Berlin Heidelberg Jan 1999, 1999

Beschreibung

Neuware -Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 312 pp. Englisch.

Bestandsnummer des Verkäufers 9783540652472

Bibliografische Details

• Titel: Optimal Bundling
• Verlag: Springer Berlin Heidelberg, Springer Berlin Heidelberg Jan 1999
• Erscheinungsjahr: 1999
• Sprache: Englisch
• ISBN-10: 3540652477
• ISBN-13: 9783540652472
• Einband: Buch
• Zustand: Neu
• Abmessungen: 241B x 160 H x 22 T Millimeter Breite: 241 mm, Höhe: 160 mm, Tiefe: 22 mm
• Gewicht: 635 Gramm

Über diesen Titel

Inhaltsangabe

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.