Optimal Competitive Marketing Behavior in Oligopoly

Lambin, Jean-Jacques; Naert, Philippe Antoine; Bultez, Alain

ISBN 10: 1021500976 / ISBN 13: 9781021500977

Verlag: Legare Street Press, 2023

In. Bestandsnummer des Verkäufers ria9781021500977_new

Inhaltsangabe:

This groundbreaking work presents a thorough and insightful analysis of competitive marketing behavior in oligopoly. Drawing on the latest research from the fields of economics and marketing, the authors develop a powerful framework for understanding how firms can achieve optimal marketing strategies and tactics in highly competitive markets.

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Bibliografische Details

Titel: Optimal Competitive Marketing Behavior in ...
Verlag: Legare Street Press
Erscheinungsdatum: 2023
Einband: Softcover
Zustand: New