Outsmarting Google: SEO Secrets to Winning New Business (Que BizTech)

Bailyn, Evan; Bailyn, Bradley [Contributor]

ISBN 10: 0789741032 / ISBN 13: 9780789741035

Verlag: Que Publishing, 2011

Bestandsnummer des Verkäufers 0789741032-4-32933594

Inhaltsangabe:

Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts

By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics
Brand-new tactics that work, not outdated approaches or SEO myths
Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities

With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: " Today's five ingredients of successful SEO " The real art of choosing the right keywords " "Aging" web sites to gain trust " Using Google AdWords to complement SEO " Converting SEO results into paying customers " Optimizing for social media and other emerging trends

Über die Autorin bzw. den Autor:

Evan Bailyn is an Internet entrepreneur, speaker, and child advocate. He is best known for being an expert at search engine optimization, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online. His Facebook page, which provides daily inspirational thoughts, has more than 100,000 “likes,”making it one of the most popular noncelebrity pages on Facebook.

 

He has been interviewed on ABC and Fox News and featured in The New York Times, The Wall Street Journal, The New York Post, The International Business Times, and Crain’s New York Business Daily. He is a frequent speaker and television guest.

 

In 2010, Evan established The Evan Bailyn Foundation, which awards grants to groups that promote emotional awareness in children.

 

Bradley Bailyn is an Internet marketing expert and co-founder of First Page Sage. He tracks Google’s algorithm on a daily basis, ensuring that clients’ websites remain optimized for maximum exposure on Google. He also helps clients tune their websites to convert as many visitors as possible into buyers―a science known as conversion optimization.

 

Bradley graduated from New York University’s Stern School of Business, where he studied accounting, and then went on to Brooklyn Law School, where he did legal work for various government and international agencies, including the United Nations and United States Agency for International Development. He briefly ran his own law practice, and then left to join forces with Evan and pursue a shared dream of building a business that made a real difference in people’s lives.He has been profiled in The New York Times, Crain’s New York Business Daily, and The Daily News.

Bibliografische Details

Titel: Outsmarting Google: SEO Secrets to Winning ...
Verlag: Que Publishing
Erscheinungsdatum: 2011
Einband: paperback
Zustand: Fair