Overthrow II - 10 strategies from the new wave of challengers
Adam Morgan,Malcolm Devoy
ISBN 10: 095697287X ISBN 13: 9780956972873
Verlag: PHD, 2019
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Hardcover
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Overthrow II - 10 strategies from the new wave of challengers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9780956972873
Inhaltsangabe:
Twenty years after the concept of the challenger brand was coined, a new wave of challengers has been changing the way the categories around us think and behave. Financed by a new type of investor, harnessing emerging structural changes and new ways to build relationships with their consumers, they have generated an enormous energy and excitement in the marketing and business community. But challenger behaviour is not confined to the new or the small. Brands of all sizes – whatever their category, competition, heritage or personality – can benefit from adopting a challenger mindset to drive more ambitious growth and make the impact they desire. In this book we explore the 10 different challenger strategies, or narratives, used most powerfully today, each of them embodied in interviews with incisive leaders who have used them to break through in their market. We look at the strategic principles that each follows, the media behaviours they practise, and the part that today’s big themes like technology, data, culture and creativity play. Overthrow II is a provocative and practical guide to focusing on what really matters: the narrative you need to be a compelling challenger brand in an increasingly noisy, crowded and distracted world.
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Titel: Overthrow II - 10 strategies from the new ...
Verlag: PHD
Erscheinungsdatum: 2019
Einband: Hardcover
Zustand: Very Good
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