You Don't Own Me: How,Exposed Barbie's Dark Side

Lobel, Orly

ISBN 10: 0393254070 / ISBN 13: 9780393254075

Verlag: W. W. Norton & Company, 2017

Bestandsnummer des Verkäufers IN-367462

Inhaltsangabe:

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas whether conceived during work hours or on their own time Lobel s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.

Über die Autorin bzw. den Autor: Orly Lobel is the Don Weckstein Professor of Law at the University of San Diego and received her doctoral and law degrees from Harvard University. When a child, she starred in her psychologist mother's studies on playing with Barbies. The award-winning author of Talent Wants to Be Free, she lives in La Jolla, California.

Bibliografische Details

Titel: You Don't Own Me: How,Exposed Barbie's Dark ...
Verlag: W. W. Norton & Company
Erscheinungsdatum: 2017
Einband: hardcover
Zustand: New