PLACES Identity, Image and Reputation

Anholt, Simon

ISBN 10: 0230239773 / ISBN 13: 9780230239777

Verlag: Palgrave MacMillan, New York, 2010

Beschreibung

168 pages in excellent condition. With figures and tables. Black hardcovers with silver titles on the spine. Corners not bumped. Illustrated DJ with white/green titles. No wear. FINE/FINE. Bestandsnummer des Verkäufers 215370

Bibliografische Details

Titel: PLACES Identity, Image and Reputation

Verlag: Palgrave MacMillan, New York

Erscheinungsdatum: 2010

Einband: Hardcover

Zustand: Fine

Zustand des Schutzumschlags: Fine

Art des Buches: Book

Über diesen Titel

Inhaltsangabe:

This book explores how image and reputation are dependant on effective Place Branding, and looks at what governments need to do in order to solve the riddles of implementing national brand strategy

Reseña del editor:

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.