Package: Management of Strategy in the Marketplace with Global Corporate Management in the Marketplace Simulation

Cadotte, Ernest R., Bruce, Harry J.

Verlag: South-Western College Pub, 2002
ISBN 10: 0324168659 / ISBN 13: 9780324168655
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Inhaltsangabe: Management of Strategy in the Marketplace with Global Corporate Management in the Marketplace Simulation is a package of the web-based strategy simulation Global Corporate Management in the Marketplace and the textbook Management of Strategy in the Marketplace. The text provides the theoretical content needed to thrive as a business manager while the simulation provides real 'hands-on' experience in starting and managing a company. They are presented as a package but also intended for use separately, providing ultimate flexibility. The web-based simulation Global Corporate Management in the Marketplace puts the players in the role of an executive team of a new venture entering the microcomputer business. As they run the company, they learn business fundamentals and the interplay between marketing, manufacturing, logistics, human resources, finance, accounting and team management. As teams compete, they learn to adjust their strategy, debate real-life decisions, analyze options, resolve conflicts, make tradeoffs and evaluate potential outcomes. This long-running simulation is the 6th generation of software over the last 12 years and benefits from experience and the continuous improvement. The simulation does not link directly to the textbook and may be easily used independently. The textbook, Management of Strategy in the Marketplace, is designed to compliment the simulation, providing the theory base for understanding the behind the activities of the simulation. It follows the structure of the simulation, organized around the life cycle of a new business. Because chapter theories and tools coordinate with the specific decisions that teams encounter during specific quarters of simulation play, the textbook assures players that they won't stumble out the blocks once simulation play begins.

Über den Autor: Ernest R. Cadotte is a professor of marketing at the University of Tennessee, where he teaches courses in integrated business management and market opportunity analysis. He holds a Ph.D. in marketing and logistics from Ohio State University, an M.B.A. in management science from the University of Colorado, and a B.S. in psychology from Michigan State University. His research interests include breakthrough work in customer satisfaction, channel management, market opportunity analysis, and psychological measurement. As a consultant, he developed a market analysis program for technology transfers at Oak Ridge National Laboratory and has advised a number of technology-based businesses. While at the University of Tennessee, Dr. Cadotte developed Marketplace, an integrated business simulation, with the goals of breaking business disciplines out of their own silos and of making business education more holistic. Used around the world in more than 100 universities and in numerous corporate training programs, Marketplace delivers top-quality management education to a broad and growing audience. He has published widely in the academic press, including Journal of Marketing Research, Journal of Marketing, Research in Marketing, and Cornell Quarterly.

Harry J. Bruce retired in 1990 after serving as chairman and chief executive officer of the Illinois Central Railroad. His retirement culminated a 35-year career that began when he joined the United States Steel Corporation as Assistant to the Director of Transport Research. He moved on to become Vice President of Marketing for the Spector Freight System, Assistant Vice President of Plant Operations at the Joseph Schlitz Brewing Company and Vice President of Marketing at the Western Pacific Railroad. Holder of a B.S. in transportation and industrial engineering from Kent State University and an M.S. in transportation economics from the University of Tennessee School of Business, Mr. Bruce also attended the Harvard Business School Advanced Management Program. He has held teaching positions at Duquesne University, the University of Pittsburgh, and Florida Atlantic University. He has published over 50 articles appearing in international business and academic journals and three texts: How to Apply Statistics to Physical Distribution (Chilton), Distribution and Transportation Handbook (Cahners), and Chapter 25, ¿Physical Distribution,¿ in Handbook of Modern Marketing, 2nd ed. (McGraw-Hill). He also is the lead author, with Russel K. Hirst and Michael L. Keane, of A Short Guide to Business Writing (Prentice Hall). In 1988, Mr. Bruce became a fellow of the International Academy of Management. Following his retirement, Mr. Bruce was elected non-executive chairman of Roman Adhesives. He has also served as a director on several boards .

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Titel: Package: Management of Strategy in the ...
Verlag: South-Western College Pub
Erscheinungsdatum: 2002
Zustand: very good

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