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Pastoral Capitalism: A History of Suburban Corporate Landscapes (Urban and Industrial Environments)

Mozingo, Louise A.

Verlag: The MIT Press, 2011
ISBN 10: 0262015439 / ISBN 13: 9780262015431
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Titel: Pastoral Capitalism: A History of Suburban ...

Verlag: The MIT Press

Erscheinungsdatum: 2011

Einband: Hardcover

Zustand: Used


This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Summary: The corporate campuses, estates, and office parks that are the focus of this studyhave become a significant component of the American landscape since World War II. These white-collarbusiness developments have been central in reshaping metropolitan settlement patterns and, withthem, the nature of daily life for millions of people. Pastoral Capitalism islikely to be the major work on this subject -- essential reading for historians of architecture,landscape, and urbanism and also important for many architects, landscape architects, andplanners. Buchnummer des Verkäufers ABE_book_usedgood_0262015439

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By the end of the twentieth century, America's suburbs contained more office space than its central cities. Many of these corporate workplaces were surrounded, somewhat incongruously, by verdant vistas of broad lawns and leafy trees. In Pastoral Capitalism, Louise Mozingo describes the evolution of these central (but often ignored) features of postwar urbanism in the context of the modern capitalist enterprise. These new suburban corporate landscapes emerged from a historical moment when corporations reconceived their management structures, the city decentralized and dispersed into low-density, auto-dependent peripheries, and the pastoral--in the form of leafy residential suburbs--triumphed as an American ideal. Greenness, writes Mozingo, was associated with goodness, and pastoral capitalism appropriated the suburb's aesthetics and moral code. Like the lawn-proud suburban homeowner, corporations understood a pastoral landscape's capacity to communicate identity, status, and right-mindedness. Mozingo distinguishes among three forms of corporate landscapes--the corporate campus, the corporate estate, and the office park--and examines suburban corporate landscapes built and inhabited by such companies as Bell Labs, General Motors, Deere & Company, and Microsoft. She also considers the globalization of pastoral capitalism in Europe and the developing world including Singapore, India, and China. Mozingo argues that, even as it is proliferating, pastoral capitalism needs redesign, as do many of our metropolitan forms, for pressing social, cultural, political, and environmental reasons. Future transformations are impossible, however, unless we understand the past. Pastoral Capitalism offers an indispensible chapter in urban history, examining not only the design of corporate landscapes but also the economic, social, and cultural models that determined their form.

Über den Autor: Louise A. Mozingo is Professor in the Department of Landscape Architecture and Environmental Planning at the University of California, Berkeley. She was a practicing landscape architect for nearly a decade.

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