Fairbanks and Buchko offer advice to business managers who are charged with improving company results quickly and effectively. The bases for many of the tools they describe are not necessarily new, they say, but they put them into a framework for organizations that are constrained in both time and resources. Among their topics are the bottom-up market sizing tool, the strategic market portfolio matrix tool, the poor man's quality function deployment tool, the critical to customer mindset tool: where we are causing you pain, and the 90-day bucket tool. -- Annotation (c)2018 * (protoview.com) *

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