The world of Formula 1� is a powerful mirror to the world of management, where high performance relies on strong leadership, clear goals, selfless teamwork, innovation through constant learning and a winning culture. Performance at the Limit: Business Lessons from Formula 1� Motor Racing uses the case of Formula 1� to demonstrate how business can achieve optimal performance in highly competitive and dynamic environments. This third edition has been extensively updated, including a powerful new framework, 'The Performance Pyramid', recent interviews with leading figures in the industry, and a wide range of lessons for improved business practice. It will be an invaluable guide for managers and students of business alike.

�ber die Autorinnen und Autoren:

Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-eight years' experience as a teacher, researcher and consultant in the areas of competitive strategy and innovation. He has undertaken research on the performance of Formula 1� teams since 1997.

Ken Pasternak has lived in six countries and worked with executives from over one hundred different cultures. Building on his management and banking experiences at Citibank and the European Bank for Reconstruction and Development, he delivers executive development seminars covering leadership, teamwork and multicultural communication.

Richard West has held senior commercial roles with the McLaren, Williams and Arrows Formula 1� teams and the Jaguar Sports Car team. Having raised in excess of US $165m in commercial sponsorship, today he works as an international keynote speaker and runs high performance management training programmes across a broad range of business sectors throughout the world.

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