Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki (MARKETING/SALES/ADV & PROMO)

Rohit Bhargava

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Sprache: Englisch

Verlag: McGraw-Hill Education - Europe, United States, 2008

0071545212 / 9780071545211

Serie: Buch 49 von 81 - MARKETING/SALES/ADV & PROMO

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The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.In Part One, you'll be introduced to the key components to building a personality and learn how to:Recognize the greatest myth that most marketers blindly follow, and how to get past itUse the UAT Filter to understand the personality of your organization and products in order to develop a communication strategy that drives your marketingCreate your company's marketing backstory using techniques pioneered by Hollywood screenwritersHarness the influence of accidental spokespeople and use it to your advantageNavigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamedPinpoint and capitalize on the moments where personality can make a differencePart Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

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Titel
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki (MARKETING/SALES/ADV & PROMO)
Autor
Rohit Bhargava
Verlag
McGraw-Hill Education - Europe, United States
Veröffentlichungsjahr
2008
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0071545212
ISBN-13
9780071545211
Artikelgewicht
540 Gramm
Abmessungen
150.0 x 216.0
Serie
Buch 49 von 81: MARKETING/SALES/ADV & PROMO

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AbeBooks-Verkäufer/-in seit 16. März 2007

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