Personalized: Customer Strategy in the Age of AI

Mark Abraham

75 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Harvard Business Review Press, United States, 2024

1647826276 / 9781647826277

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 16. März 2007

Softcover

Zustand: Gebraucht - Gut

EUR 2,35

EUR 6,71 Versand 
Versand von Vereinigtes Königreich nach USA

Anzahl: 6 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

A USA Today BestsellerIn a world where consumers expect moreinstantly and seamlesslypersonalization is a strategic imperative.Consumers want personalized experiences, but few companies are rising to the challenge. Those that succeed in personalization build trusted relationships with millions of customers and engage with them at every step throughout their journey. Through the power of AI, they rethink their operations and unleash the creativity of their teams to fine-tune every interaction, delighting customers in the process.But most companies are not doing personalization well, leading to wasted money, squandered effort, and missed expectations. To be done effectively, personalization must be a critical element of an organization's strategy.Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization:Empower Me: Understand each customer's needs and how best to meet them.Know Me: Win customers' trust and permission to use their data to improve their experience.Reach Me: Reach out to the right customer, in the right channel, at the right time.Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.With detailed examples across industriesincluding retail, health care, banking, technology, and travelthis book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR014152474

Titel
Personalized: Customer Strategy in the Age of AI
Autor
Mark Abraham
Verlag
Harvard Business Review Press, United States
Erscheinungsjahr
2024
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1647826276
ISBN-13
9781647826277
Artikelgewicht
481 Gramm
Abmessungen
155.0 x 234.0

WorldofBooks

Goring-By-Sea, WS, Vereinigtes Königreich

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 16. März 2007

Versandkosten von Vereinigtes Königreich nach USA

Artikel7 bis 12 Werktage5 bis 9 Werktage
Erster ArtikelEUR 6,71EUR 14,38
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we’re helping charities increase revenue and reduce waste through re-commerce.…

Spezialisierung

COOKERY, RECYCLE, CHARITY, USED BOOKS, MODERN, HISTORY, CHILDRENS, FICTION, CHEAP BOOKS, NON -FICTION

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Vereinigtes Königreich BN12 4QY