Persuasive Communication, Second Edition

James B. Stiff; Paul A. Mongeau

ISBN 10: 1572307021 / ISBN 13: 9781572307025

Verlag: The Guilford Press, 2002

Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1572307021I5N00

Inhaltsangabe:

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

Über die Autorin bzw. den Autor:

James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.

Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.

Bibliografische Details

Titel: Persuasive Communication, Second Edition
Verlag: The Guilford Press
Erscheinungsdatum: 2002
Einband: Paperback
Zustand: Fair
Zustand des Schutzumschlags: No Jacket
Auflage: 2. Auflage