Planning, Implementing, And Evaluating Targeted Communication Programs: A Manual For Business Communicators

Gary W. Selnow,

ISBN 10: 0899302084 / ISBN 13: 9780899302089

Verlag: Praeger, 1987

Beschreibung

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABNR-130637

Bibliografische Details

Titel: Planning, Implementing, And Evaluating ...

Verlag: Praeger

Erscheinungsdatum: 1987

Einband: Hardcover

Zustand: New

Über diesen Titel

Inhaltsangabe:

This book is well documented, well written, well researched and is up-to-date. It is non-sexist. It is more than a `manual for business communicators.' It is more than a book of `how to's.' And it is more than a book of do's and don'ts. The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice. Beyond that, they offer clear guidelines for effective public communication. Public Relations Review This book discusses the strategy of targeted communication and explains the steps necessary to plan and implement an effective information program. Selnow and Crano both place their recommendations in a communication theory and research perspective and show them to have practical application in real-world programs. They deal not only with the how to's, but with the why's as well.

Über die Autorin bzw. den Autor:

GARY W. SELNOW is Professor of Communication at San Francisco State University and the develomsr of America's Voice, a nation-wide program using television and the Internet to air the political views of American voters. He is the author or editor of six books, including Society's Impact on Television (Praeger, 1993) and High-Tech Campaigns (Praeger, 1994).