Platform Revolution: How Networked Markets are Transforming the Economyand How to Make Them Work for You

Marshall W. Van Alstyne

ISBN 10: 0393354350 / ISBN 13: 9780393354355

Verlag: W. W. Norton & Company, 2017

The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR009690891

Inhaltsangabe:

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.

Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Über die Autorin bzw. den Autor: Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Parker's work has been supported by the Department of Energy, the National Science Foundation, and numerous corporations. Parker advises senior leaders in government and business and is a frequent speaker at conferences and industry events. He received his BS from Princeton and his MS and PhD from MIT.

Bibliografische Details

Titel: Platform Revolution: How Networked Markets ...
Verlag: W. W. Norton & Company
Erscheinungsdatum: 2017
Einband: Paperback
Zustand: Good