360 Degree Feedback, or Multi-rater feedback, is an established HR methodology used in organizations across the world. In this book T V Rao and Raju Rao present a jargon-free, pragmatic and intellectually stimulating guide to understanding and implementing this methodology in organizations and also for small groups and individuals.
Simple and engaging, the book presents a fine collection of practical ideas, cases and tools which cover all aspects of 360 Degree Feedback including:
- The effective personality, its role in organizations and various leadership and managerial styles
- 360 Degree Feedback, its basic elements and how it must be used
- the RSDQ model of leadership development, formulated and extensively tested in India
- The critical role of attitude and implementation while using this methodology
- The role of culture and social conditioning in selecting and implementing feedback methodologies
- The role of reflection, review and empowerment post-feedback
- How 360 Degree Feedback can be just as subjective as other assessment tools and it is aggregate feedback and consistency in feedback that makes it more objective.
T. V. Rao is currently the Chairman of T. V. Rao Learning Systems Pvt. Ltd, Ahmedabad. He was a Professor at Indian Institute of Management Ahmedabad (IIMA) between 1973 and 1994 and, subsequently, Adjunct/Visiting Professor until 2014. He is the Founder President of the National HRD Network (NHRDN), and the First Honorary Director of the Academy of HRD, India. He was also the President of the Indian Society for Applied Behavioral Science (ISABS). Dr Rao has worked as an HRD Advisor to the Reserve Bank of India, has assisted the Administrative Reforms Commission in reviewing the personnel management practices for civil services, and has also served as a member of the HRM Review Committee of Nationalised Banks set up by the Ministry of Finance. Dr Rao has worked as a short-term consultant to UNESCO, Ministry of Health, Indonesia; National Entrepreneurial Development Association, Malaysia; and the Commonwealth Secretariat, London. Dr Rao has over 50 books to his credit, of which 15 are authored jointly with Dr Udai Pareek.
Raju Rao is a postgraduate in HR from XLRI Jamshedpur (1994) and Ph.D. in Management from M.S. University of Baroda (2008). Raju started his career in 1994 at Torrent where he worked for three years as an Assistant Personnel Manager and subsequently joined TVRLS as a Consultant. He did his certification courses in MBTI with Manasayan, and in Consulting Interventions at NTL, Bethel, USA. He has wide consulting experience in Assessment Centres, 360 Degree Feedback and HRD Audit internationally with Alexandria Carbon Black, Egypt; Kewalram Chanrai Group, Nigeria; Indorama, Indonesia; Nestle, Bangladesh; and Action Aid Asia, Vietnam. He conducted courses for Mauritian Quality Institute, XPertise of Commercial Bank, Sri Lanka. He also conducted seminars for CII Ahmedabad, and Kolkata. The Indian organizations he worked with include AMP India (Tyco); Apollo Tyres; AV Birla Group; Bajaj Auto; BEL, Bangalore; Bosch Rexroth; BPL; Gati Cargo Management Services; GSPC and GSPL; GVFL; HDFC Standard Life; Infosys; Life Insurance Corporation of India; Murugappa Group; Nestle, India; NTPC; ONGC; Taj Group of Hotels; TCI; Transformers and Transmetals; Tyco International, Bangalore; Wyeth; Kochin Refineries Limited (BPCL); BPCL, Mumbai; and Sterlite Industries (Vedanta Group).
He co-edited two books on 360 Degree Feedback and Performance Management Systems. His co-authored book on the Power of 360 Degree Feedback has won two awards by the Delhi Management Association and ISTD. He taught courses in HRD at Nirma Institute of Management and the Academy of HRD, Ahmedabad, as a Guest Faculty. He also worked as a Visiting Faculty at Aurora Business School, Hyderabad, for a short period.
