The Power of Analytics: Understand your customers and build product and experiences that they love

Is your product team flying blind without actionable data insights? Are you tired of making decisions based on hunches rather than hard evidence? Drawing from years of experience at some of the most successful European Tech companies, this comprehensive guide reveals the secrets of data-driven product success.

In the fast-paced world of product management, the difference between success and failure often lies in your ability to understand and act on data. Yet many product managers lack the skills and frameworks needed to make informed decisions. Florian Bonnet, a veteran product leader who has driven success at Jumia, HelloFresh and Typeform, shares his battle-tested methods for turning raw data into powerful insights. Through detailed examples and tailored exercises, you'll learn the exact methods that successful product teams use to drive growth. This isn't just another book about data - it's a practical guide that shows you exactly how to develop an analytical mindset, build effective measurement systems, and drive real improvements in your product.

'The Power of Analytics' is your essential guide to mastering data-driven product management.

Stop guessing and start knowing exactly what drives your product's success. - get your copy today!
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Who is this for

• Product Manager looking to finding the "why?" behind customer behaviors
• Product Leaders seeking ways to up-skill their teams

What does it solve
If you:

• Struggle to define the right metrics
• Seek tools and a methodology to understand your customers
• Want to set-up a proven performance management system
• Have issue transforming facts into compelling stories

This book is for you

What results you can expect
If you follow the book and practice the exercises, you will have

• Defined your North Star metric and its KPI Tree
• Mastered tools like Distribution, Segmentation or Cohort Analysis - for real!
• Understood how to mesh qualitative and quantitative data
• Implemented a proven performance management system that known to drive double digit growth
• Transformed the way you share your learning and get buy-in from your stakeholders.

Buy 'The Power of Analytics' now and start making smarter, data-driven decisions today!
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What they say about it

“This book is a must-read for every Product Manager, regardless of the level or years of experience. [...] Florian’s book is engaging, pedagogical and actionable, equipping the reader with tangible frameworks, recommendations and hands-on examples of leveraging the Power of Analytics for products at any stage. You will want to keep it on hand and reference it frequently throughout your career.“

— Irana Wasti, ex-CPO at Bill.com, Typeform, former SVP EMEA GoDaddy

“‘The Power of Analytics’ is a must-read for product managers and professionals looking to drive impactful improvements through data. The book masterfully combines theory with practical advice, making advanced analytics accessible and actionable. It’s the ultimate toolkit for transforming raw data into meaningful insights and fostering a culture of data-driven decision-making.”

— Nesrine Changuel, Product Coach and Advisor, ex-Google, Spotify and Microsoft

“This book is a goldmine for product managers, analysts, and anyone who wants to make smarter, data-driven decisions. [...] What I love most is how it not only teaches you how to analyze data but also how to communicate insights effectively and influence decisions. Whether you're just getting started or looking to level up your product & analytical skills, this book is a must-read.”

— Sahil Gambhir, General Manager, New business verticals at Toptal, ex-CPO at Hotjar