The Power of Product Platforms

Meyer, Marc H.,Lehnerd, Alvin P.

ISBN 10: 0684825805 / ISBN 13: 9780684825809

Verlag: Free Press, 1997

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Inhaltsangabe:

A guide for turning products into profits discusses how firms should focus their energies on developing families of products simultaneously that share common components and technology

Über die Autorinnen und Autoren: Marc H. Meyer is Associate Professor of Management at Northeastern University's College of Business Administration, Research Director of the College's Center for Technology Management, and has been a Visiting Associate Professor at the MIT Sloan School of Management. Dr. Meyer is also a co-founder of three software companies and consults actively to leading manufacturers in high-tech industries.

Alvin P. Lehnerd has held executive positions at Black & Decker, Sunbeam, and Steelcase. He has led several well-known developments and innovations resulting in new product successes, including Black & Decker's Dustbuster, Sunbeam's first electronic auto-shut off and global iron product lines, and the complete redesign on Black & Decker's double insulated consumer power tools. He teaches at Northeastern University, University of Pennsylvania, and at the MIT Sloan School of Management.

Bibliografische Details

Titel: The Power of Product Platforms
Verlag: Free Press
Erscheinungsdatum: 1997
Einband: hardcover
Zustand: Very Good