The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Trout, Jack

ISBN 10: 0071373322 / ISBN 13: 9780071373326

Verlag: McGraw-Hill Companies, 2000

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.7. Bestandsnummer des Verkäufers G0071373322I4N00

Inhaltsangabe:

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with todayâ s ever-changing business climate: â Keep It Simple.â In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous â mission statements,â often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohlâ s department stores among others as successful companies that have rejected showy trappings in favor of simplification.

Über die Autorin bzw. den Autor: Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.

Bibliografische Details

Titel: The Power of Simplicity: A Management Guide ...
Verlag: McGraw-Hill Companies
Erscheinungsdatum: 2000
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket