A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)

Don Stacks,David Michaelson

ISBN 10: 1606491016 / ISBN 13: 9781606491010

Verlag: Business Expert Press, 2010

Beschreibung

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Bestandsnummer des Verkäufers S_451634781

Bibliografische Details

• Titel: A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)
• Verlag: Business Expert Press
• Erscheinungsjahr: 2010
• Sprache: Englisch
• ISBN-10: 1606491016
• ISBN-13: 9781606491010
• Einband: paperback
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Über die Autorin bzw. den Autor

Don Stacks, Professor of Public Relations and Associate Dean for Faculty Research and Creative Support, University of Miami's School of Communication.