Sell a hamburger. Run an airline. Build a website.
No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer.
THE PRACTITIONER'S GUIDE TO USER EXPERIENCE breaks down the essence of what it takes to meet a customer's needs and shows you how to apply these principles while working in tech. From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.

�ber die Autorin bzw. den Autor

Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal, and in the beginning of 2013 moved on to help form the new Yahoo mobile product office in NYC. In the same year he co-founded Tumbleweed, a production studio that makes mobile story telling experiences. In addition to teaching UX design classes at General Assembly he also teaches a mobile specific course at Parsons The New School for Design, is a guest lecturer at Columbia Business School, and mentors startups, entrepreneurs, and design professionals. He holds an MS in information science from the University of North Carolina in Chapel Hill.

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