Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer

C Britt Beemer

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Sprache: Englisch

Verlag: Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc), 1998

0767901894 / 9780767901895

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Artikelbeschreibung des Verkäufers

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.Applying this prescription to all aspects of marketing -- advertising, public relations, customer service, and sales -- Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as: - The ten most budget-conscious cities in America- The top ten reasons why advertising fails- The eight characteristics of America's highest-rated retail salespeopleBe first. Be right. Or be dead, Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.…

Bestandsnummer des Verkäufers 00074044868

Titel
Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer
Autor
C Britt Beemer
Verlag
Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Erscheinungsjahr
1998
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0767901894
ISBN-13
9780767901895

World of Books (was SecondSale)

Montgomery, IL, USA

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Verkäufer:in bei AbeBooks seit 20. Dezember 2007

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