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Inhaltsangabe: Make personalized marketing a reality with this practical guide to predictive analytics

Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.

Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations ? in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.

  • Implement predictive marketing at any size organization
  • Deliver a more personalized marketing experience
  • Automate predictive analytics with machine learning technology
  • Base marketing decisions on concrete data rather than unproven ideas

Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

Inhaltsangabe:

Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness. In reality most marketers still practice one-size-fits-all marketing. Predictive analytics can finally make personalized marketing a reality ? by making it easy and automated. Predictive marketing is for the first time accessible to all marketers, not just to those at large corporations. In fact, many smaller organizations are leap-frogging their larger counterparts with innovative programs.

This book will offer marketers in organizations large and small a great primer of ?predictive analytics for marketers? as well as practical tips and strategies to get started immediately. The book will feature many success stories from across the customer lifecycle: how to use machine-learning technologies to improve customer acquisition, customer growth and how to identify and re-engage customers at risk or lapsed customers.

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Buchbeschreibung Wiley, 2015. Hardcover. Buchzustand: New. International Edition. 272pp. Book cover and ISBN different from US edition. Territorial Restrictions maybe printed on the book. This is an international edition. Buchnummer des Verkäufers 327943

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Buchbeschreibung John Wiley and#38; Sons, 2015. HRD. Buchzustand: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Buchnummer des Verkäufers FW-9781119037361

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Buchbeschreibung Buchzustand: New. Buchnummer des Verkäufers 21775730-n

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Buchbeschreibung John Wiley Sons Inc, United States, 2015. Hardback. Buchzustand: New. 1. Auflage. 210 x 150 mm. Language: English . Brand New Book. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You ll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. * Implement predictive marketing at any size organization * Deliver a more personalized marketing experience * Automate predictive analytics with machine learning technology * Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience. Buchnummer des Verkäufers AAH9781119037361

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Buchbeschreibung Wiley. Hardcover. Buchzustand: New. 1119037360 International Edition Paperback OR Softcover Edition with Same Contents. Fast Delivery. Book Cover and ISBN may be different from the US Edition. Customer satisfaction guaranteed. Buchnummer des Verkäufers INDSKT-9788126558131

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Buchbeschreibung John Wiley Sons Inc, United States, 2015. Hardback. Buchzustand: New. 1. Auflage. 210 x 150 mm. Language: English . Brand New Book. Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You ll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. * Implement predictive marketing at any size organization * Deliver a more personalized marketing experience * Automate predictive analytics with machine learning technology * Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience. Buchnummer des Verkäufers AAH9781119037361

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Buchbeschreibung John Wiley and Sons. Buchzustand: New. Brand New. Buchnummer des Verkäufers 1119037360

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Buchbeschreibung Wiley. Hardcover. Buchzustand: Fine. 1119037360 100% Customer Satisfaction Guaranteed. Buchnummer des Verkäufers Z1119037360Z1

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Buchbeschreibung Wiley. Hardcover. Buchzustand: New. 1119037360 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Buchnummer des Verkäufers 17486167

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Buchbeschreibung Softcover. Buchzustand: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Buchnummer des Verkäufers INAB1527582

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