Press Start: Using gamification to power-up your marketing

Daniel Griffin, Albert van der Meer

ISBN 10: 1472970519 / ISBN 13: 9781472970510

Verlag: Bloomsbury Business 01/v /28 N, 2020

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Inhaltsangabe:

Press Start examines the benefits and uses of gamification, in order for businesses of any size and sector to create engaging and effective marketing campaigns.

Über die Autorinnen und Autoren: Daniel Griffin is the head of marketing for Support Revolution (an Oracle/SAP support company). He is a professional marketer with over a decade of experience working for international businesses such as Amazon, Hult International Business School and global BPO research firm NelsonHall.

Albert van der Meer is a creative consultant based in the Netherlands, with expertise in narrative and visual entertainment, storytelling and teaching, and he has experience as a freelance filmmaker, media producer and team-building facilitator. He has worked with various international businesses, including Hult International Business School, England & Wales Cricket Board, and UK Sport.

Bibliografische Details

Titel: Press Start: Using gamification to power-up ...
Verlag: Bloomsbury Business 01/v /28 N
Erscheinungsdatum: 2020
Einband: Paperback
Zustand: Very Good