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Inhaltsangabe: Pretty Modern is a riveting account of Brazil?s emergence as a global leader in plastic surgery. Intrigued by a Carnaval parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a reputation for natural sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, Edmonds analyzes what sexual desirability means and does for women in different social positions. He argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness. Illustrated with color photographs, Pretty Modern offers a fresh theoretical perspective on the significance of female beauty in consumer capitalism.

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Alexander Edmonds is Assistant Professor of Anthropology at the University of Amsterdam.

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Alexander Edmonds
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ISBN 10: 0822348012 ISBN 13: 9780822348016
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Buchbeschreibung Duke University Press. Paperback. Buchzustand: new. BRAND NEW, Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil, Alexander Edmonds, Pretty Modern is a riveting account of Brazil's emergence as a global leader in plastic surgery. Intrigued by a Carnival parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a reputation for natural sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, he analyzes what sexual desirability means and does for women in different social positions. Edmonds argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness. Richly illustrated with colour photographs, Pretty Modern offers a fresh theoretical perspective on the significance of female beauty in consumer capitalism. Buchnummer des Verkäufers B9780822348016

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Buchbeschreibung Duke University Press, United States, 2010. Paperback. Buchzustand: New. 234 x 155 mm. Language: English . Brand New Book. Pretty Modern is a riveting account of Brazil s emergence as a global leader in plastic surgery. Intrigued by a Carnaval parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a reputation for natural sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, Edmonds analyzes what sexual desirability means and does for women in different social positions. He argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness. Illustrated with color photographs, Pretty Modern offers a fresh theoretical perspective on the significance of female beauty in consumer capitalism. Buchnummer des Verkäufers AAZ9780822348016

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Buchbeschreibung Duke University Press, United States, 2010. Paperback. Buchzustand: New. 234 x 155 mm. Language: English . Brand New Book. Pretty Modern is a riveting account of Brazil s emergence as a global leader in plastic surgery. Intrigued by a Carnaval parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitzy telenovela studios to the packed waiting rooms of public hospitals offering free cosmetic surgery. The result is provocative exploration of the erotic, commercial, and intimate aspects of beauty in a nation with extremes of wealth and poverty and a reputation for natural sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, Edmonds analyzes what sexual desirability means and does for women in different social positions. He argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness. Illustrated with color photographs, Pretty Modern offers a fresh theoretical perspective on the significance of female beauty in consumer capitalism. Buchnummer des Verkäufers AAZ9780822348016

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Buchbeschreibung Duke University Press 2010-12-13, North Carolina, 2010. paperback. Buchzustand: New. Buchnummer des Verkäufers 9780822348016

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Buchbeschreibung Paperback. Buchzustand: New. Not Signed; Pretty Modern is a riveting account of Brazil's emergence as a global leader in plastic surgery. Intrigued by a Carnaval parade that mysteriously paid homage to a Rio de Janeiro plastic surgeon, anthropologist Alexander Edmonds conducted research that took him from Ipanema socialite circles to glitz. book. Buchnummer des Verkäufers ria9780822348016_rkm

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Buchbeschreibung Duke University Press Books, 2010. Buchzustand: New. 2010. Paperback. An ethnography that examines the culture of beauty and plastic surgery in Brazil Num Pages: 312 pages, 25 illustrations, including 10 in colour. BIC Classification: 1KLSB; JFC; JHMC. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 20. Weight in Grams: 472. Beauty, Sex, and Plastic Surgery in Brazil. 312 pages, 25 illustrations, including 10 in colour. An ethnography that examines the culture of beauty and plastic surgery in Brazil. Cateogry: (P) Professional & Vocational. BIC Classification: 1KLSB; JFC; JHMC. Dimension: 233 x 155 x 20. Weight: 480. . . . . . . Buchnummer des Verkäufers V9780822348016

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